Giorgio Armani receives honorary degree in Global Business Management

“There are two things that bring me here with great emotion: receiving what you have given me and seeing Piacenza again after so many years. On the stage of the Municipal Theatre in Piacenza, moments after receiving an honorary degree in Global Business Management, Giorgio Armani gives himself with great generosity to the students of Università Cattolica. “I am a rational creative, but the drive always comes from passion. From an intuition and a burning desire to realise it”, explains the designer and entrepreneur. “Every idea, after all, is the result of falling in love and this work, which for me is life, is a continuous act of love. I also recommend that you cultivate love for what you do, with respect for those around you”. Armani emphasises “the doubly special value” of the title received from the university, “because it rewards, beyond the creative aspect, my role as an entrepreneur, the commitment and passion that have enabled me to transform a dream into a solid group, a symbol of Made in Italy”, but also because “it is awarded in my hometown, in a magical place that fascinated me so much as a child. I left Piacenza to find my way, which I found in Milan, but my roots have always remained here”.

This is an extract: read the full article on Cattolica News

Discover the event

The Faculty of Economics and Law has decided to confer the honorary degree in Global Business Management on one of the most illustrious sons of the city of Piacenza, who has honoured its image throughout the world.

Read rector’s speech at the ceremony here