VISIT OF 2 IPBS PARTNER SCHOOLS AT UCSC

Università Cattolica del Sacro Cuore – Piacenza Campus, had two important guests: Robert Sandruck (Director of International Programs, Poole College of Management, North Carolina State University) and prof. Alessandra Spagnolo (CESEM, NEOMA Business School).

Opportunities and Challenges in Doing Business in North Carolina

Robert Sandruck arrived in Piacenza on Wednesday 9^th April and, before recovering from his jetlag, he held a seminar to High School and undergraduate students, where he explained how the economy of North Carolina changed over time, focusing on how companies are doing business in the new economy. Finally, he shared how North Carolina State University and other Universities like Duke and UNC-Chapel Hill currently provide a strong academic and research partnership to local businesses.

Le Luxe Français

Two days later, on April 11^th, prof. Alessandra Spagnolo could not have chosen a more French topic than the luxury. She showed to an audience of about 140 students how the luxury market developed throughout the French history with its regional nuances, and it is still flourishing despite the economic crisis that spread over Europe.